Corporate finance is the generic term given to businesses that assist other businesses to buy and sell companies. Corporate finance is somewhat of a misnomer as usually the finance is provided by either one of the companies or external sources. The corporate finance company facilitates and targets potential best fits to meet company objective. This means working within the company to understand culture, products, service and people to help ensure ‘best fit’ when looking at other companies. Much more than just the ‘money’, Corporate Finance reduces the risk of putting companies together, whilst also nurturing businesses to optimise their potential.